Rory McIlroy Tracker was established in March 2016 and has quickly made its mark on the golf world. Utilizing a multi platform presence on Instagram, Twitter, and Tik Tok the page has amassed over 350,000 followers, averaging nearly 5 million impressions per week. The continued growth has opened doors to an expanded content series, the "Hear The Rors Podcast" and the Rory Tracker Shop, which is a fan merchandise experience for Rory fans, selling various clothing items such as hoodies, golf polos, t-shirts and hats.