In the spring of 2019, Curaleaf and Curaleaf MA established a company-branded podcast relationship with Hometown Podcasts and The Bob Lobel New England POTcast. Since that time, Curaleaf has used the podcast in almost every conceivable context including the association with iconic Bostonian Bob Lobel, using the public forum to enhance product rollouts, celebrate openings, discuss regulations and serve as a conduit to both the company’s New England-based internal and external communities. The Bob Lobel New England POTcast records approximately once a month and often features a sponsor representative with ties to the topic and the theme being discussed. Also featured have been the Massachusetts Attorney General, the Chairman of the Massachusetts Cannabis Commission, the commission’s chief of staff, local growers and entrepreneurs, local sports athletes and annual appearances at the region’s top two cannabis conventions. Bob’s show is co-hosted by personalities Mikey Adams (WEEI/PIKE100) and Lauren Pray and achieves over 1,000+ passionate and loyal downloads per month to past and current episodes.