SocialSpur is a student-run, objective-driven social media marketing group. We partner with small and medium sized businesses to strategize, deliver, and optimize pro bono social media marketing campaigns. SocialSpur designs and monitors social media marketing strategies that are created to achieve objectives, maximized by data-driven, personalized solutions, and ultimately, reengage a customer with a visual story. SocialSpur can launch or revamp social media pages, helping businesses to be relevant with consumer insights, but still distinct within the market. Our social media marketing campaigns adhere to our values of transparency, consumer empathy, and data-driven results. Ultimately, SocialSpur is a platform for college students to learn through training and workshops, and develop their marketing skills through hands-on experience with clients.