Al Musbah Group (AMG) is a successful network of companies thriving in diverse businesses across Saudi Arabia. Commencing business as a retailer of perfumes, the Group has since expanded business into varied sectors; Real Estate, Retail, Construction, IT, Food & Beverage, Xplora Travel Retail, ForeVision, Al Musbah Telecom, and BYD Auto Dealership, to name a few. Manufacturing our own brand of Al Musbah cosmetics and fragrances, and retailing our Xplora brand of travel accessories, we operate more than 40 SENSI perfumes and cosmetics outlets across the Kingdom, as well as the 9000 sq m Abraj Hypermarket and the Abraj Avenue department store in Makkah. Winning the bid to inaugurate Duty Free Shops in Saudi Arabia in partnership with World Duty Free Group, we successfully launched and operated the Kingdom’s first Duty Free Shop in Jeddah airport followed by two more shops in Riyadh and Dammam airports. Our Hospitality unit Meeza also operated 12 VIP lounges in 4 International and 8 Domestic airports across Saudi Arabia, in addition to Meeza First Class and Business Class at Madinah airport. With our work force of nearly 5000 employees given the power to exercise initiative regular seminars, training and workshops, facilitate being in sync with customer needs.