Social media is one of the most volatile tools at a brand's disposal. On one hand it is an open platform allowing for direct engagement the likes of which we have never seen before. However on the flip side of the coin it is an over-saturated platform full of constant noise that can be difficult to infiltrate. The mission is to build a loyal fan base that is part of a circular community within social media. The SEOperative takes the guess work out of your online advertising strategy.