Provide lifelong learning opportunities that give IABC members the tools and information they need to be the best in their chosen disciplines. Share among our membership best global communication practices, ideas and experiences that will enable us to develop highly ethical and effective performance standards for our profession. Shape the future of the profession through ground-breaking research. Lead the way in the use of advanced information technology in the profession. Unite the communication profession worldwide in one diverse, multifaceted organization under the banner of the International Association of Business Communicators.