For over 15 years, P[h]assion has successfully promoted HIV/AIDS awareness to McGill University students and the Montreal community in affiliation with MUS (Management Undergraduate Society). A non-profit organization, P[h]assion has fundraised over $150,000 for various AIDS foundations. The organization holds numerous fundraising events throughout the year, including hype parties, a sample sale, and its mid-spring fashion show. The P[h]assion fashion show has impressed hundreds of spectators and sponsors throughout the years, which makes it one of the most anticipated events on McGill's social calendar! This year's profits will benefit a local AIDS charity known as ACCM.