From flower to oils and topicals to edible and functional products, and with both medicinal and recreational uses, attributes involving sensory, functionality and emotions in response to cannabis and cannabis-based products require customized measurement tools and a standardized approach to testing. Producers, retailers and marketers not only need to know how to effectively communicate their product and brand attributes to their target audience, but also how to measure their products’ success in the marketplace, benchmark against competitors, and design and develop new strains and products that will meet new and evolving consumer needs. A brand new consumer product category opens up once in a lifetime. Stay on top and partner with proven industry experts to design and execute your research needs.