Vini Cosmetics was founded by Mr Darshan Patel in 2009, who is known as the brand creator in the OTC market where he made a breakthrough with the flagship brand, FOGG. The brand gained significant popularity in the industry and became the market leader in the fragrance world. After increasing its market share, Vini added more products with a focus on personal care items (OSSUM & WhiteTone). Currently Vini Cosmetics is operating in 75 countries and has an approximate turnover of 1250 crores. Vini Cosmetics (BD) ltd has established itself quite prominently in the Bangladeshi fragrance and personal care market. There are over 200 distributors within the country who provide FOGG, OSSUM, WhiteTone and Hygclean products to retail, wholesale, modern trade and e-commerce platforms. The company has created many job opportunities within the country as there are currently 200+ employees working for Vini Cosmetics (BD) ltd. The company has set strategies to aggressively acquire the market and meet consumer demands while maintaining the high standards of the industry.