B2B buying has changed and companies need to evolve their approach to generate demand. I work with companies of all sizes to develop a successful demand strategy and programs that are repeatable and predictable, resulting in quality pipeline and revenue. Highlights of results: 🚀 Catalyst: Increased marketing-sourced opportunities by 76% from October to December 🚀 Hopin: 2x demo requests within target accounts and personas, grew marketing sourced revenue by 41% within 6 months, reduced cost per marketing sourced opportunity by 82% 🚀 Pluralsight: Increased qualified opportunities delivered to sales by more than 600% YoY while influencing 79% of new and expansion closed revenue. 🚀 InsideSales.com: 400%+ increase in opportunities and 5x increase in closed deals sourced by marketing. With 16+ years of experience generating demand and revenue for companies like Catalyst Software, Hopin, InsideSales.com, Pluralsight, and inContact, I specialize in strategy and execution of the following: ▶ Modern B2B Demand Marketing ▶ Content Marketing ▶ Digital Channels ▶ Marketing Operations ▶ Lead Flow Processes ▶ Sales Flow Processes ▶ Marketing and Sales Alignment ▶ Org Design and Recruiting ▶ Email Nurture and Marketing Automation ▶ Customer Lifecycle ▶ Reporting, Analytics, Attribution ▶ Account-Based Marketing