The Marketing Club of IIM Shillong comprises of marketing enthusiasts and is driven to expand knowledge about the marketing function beyond classrooms and thereby aid students’ interest in shaping a successful career in the field. As part of its activities, it releases a monthly marketing magazine - Markathon, which caters to an active subscriber base of over 12,000 with more than 150,000 impressions, with readers from premier B-schools and corporates. Its exclusive section Vartalaap has featured interviews of eminent corporate personalities like Mr. Peter Kronschnabl (President, BMW India), Dinesh Keskar (President, Boeing India), Ms Nadia Chauhan (Joint Managing Director and CMO, Parle Agro), Mr. Sugato Majumdar (CMO & Head of Strategy, Mahindra Retail), Mr. Piyush Mathur (MD & President - The Nielsen Company) and Mr. Ashutosh Tiwari (Executive Vice President and Head, International Marketing and Innovation Godrej) and academicians such as Al Ries (Best Selling Author & Father of Positioning), David Aaker (Brand Consultant & Brand Strategy Specialist), Prof. Jagmohan S. Raju (Chairperson, Marketing Department, Wharton) and Prof. Sunil Gupta (Head of Marketing Department, Harvard Business School) and other distinguished personalities such as Harsha Bhogle. Other regular sections of the magazine include Perspective, Eye2Eye, Brand Story, Catch or Miss, Logoistic and Cover Story. Brand Story deals with the journey of a contemporary brand and any recent important affair (success or failure) in the life of the brand. Perspective invites articles from other B-Schools on the latest developments and trends in the world of marketing. Eye2Eye invites views and counter-views on a debatable issue related to the field of marketing. Catch or Miss talks about the best and worst of advertisements released in the past one month.