At Iceberg, we help companies kickstart and reinvigorate their content and brand strategies. Here's how we support companies: - RETENTION-FIRST OPTIMIZATION: Most marketing teams and agencies take an acquisition-first approach to their work. Iceberg is a retention-first agency. Whether you have an audience of 100 or 1 million, we focus first on making sure your current audience feels deeply engaged and on the path to brand loyalty. Sometimes this looks like sending a weekly newsletter out to your audience or sending hand-written welcome cards (we've done it!). Other times, it looks like optimizing customer research or creating clever loyalty programs. The ultimate goal: Focus on surprising and engaging your current customers first. It makes acquisition more cost-effective and sustainable long-term. - VOICE & VISION: How do you want readers to perceive your brand? Who are you most looking to reach? What is your long-term marketing vision, and how does it fit into your overall business strategy? These are the kinds of questions we'll help you work through so that your marketing plan is on-brand and efficiently driving core performance metrics for your business. - MARKETING STRATEGY: Once you've identified your voice, vision, and target audience, you need an actual strategy. What growth channels should you start with or expand into? How can you most effectively use your resources to retain and acquire customers? What kind of content (and through what channels) will attract your target audience? We help brands build their marketing strategies using risk/reward analysis, case studies, bandwidth and budget considerations, and desired business outcomes. - MARKETING INFRASTRUCTURE: When you have a marketing strategy in place, you need a strong infrastructure to execute on your plan. This is where the rubber meets the road. We help companies build out their marketing calendars and find the right hires and contractors to execute best-in-class marketing initiatives.