The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They’ve been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the history of human behavior and predict where the industry and the market will move in the future.