EGRO’ it means: Experiential Grocery. EGRO' is the first digital interactive and immersive Grocery. Where you can discover the origin and the taste of the food you buy. The first innovative 24/7 grocery concept to those seeking unique taste experience. Essential Authentic Quality! Thanks to our complete tracking system based on certified digital storytelling along the value chain and our field-to-fork model, customers can discover more about where-is-from and how-to-use their food. QrCodes in-store, Podcasts and Live tasting. Food shopping is a new, amazing, learning experience.