What makes us stand out is our constant learning and understanding the psychology of human beings and how they react to cameras. It happens so often that we find ourselves filming or photographing someone who is not naturally comfortable on camera. This is where we excel. We have been debriefing after every single shoot since we began, asking three questions. What went right? What went wrong? And how can we do better next time? This gives us a chance to log our progression as we become better and better at directing people effectively and kindly. This is massively important to us. When we film our subjects, we make them to feel like kings and queens, perfectly comfortable in their space so we can capture them as they are. Their real self. Untethered humanity, there for a moment but then we make is possible for all the world to see. That is what makes us stand out. Our ability to build a trust and connection with our subjects so they can feel comfortable to be themselves on camera.