Our Vision Be the recognized and trusted authority for product management leadership, industry best practices, and body of knowledge expertise in Northwest Arkansas. Our Mission Statement Lead the product management profession, focused in Northwest Arkansas, in developing and promoting vendor-neutral product management approaches, industry best practices, body of knowledge expertise, and educational services that facilitate the efficient development of products and services. Our Goals We will provide training, best practices, and by sharing experiences that we all can learn from and apply.  Our goal is the improvement and successes of our members and their companies by applying product management best practices.  By doing so, we can build a community of practice in Northwest Arkansas.