ADVAYA is a company established in August 2016, founded by 18 students of SBM ITB as a requirement of mandatory course - Integrated Business Experience. ADVAYA means unity in Sanskrit language. ADVAYA believes to value unity, integrity, competence, relationship, and simplicity. ADVAYA is focusing on daily wear, by offering two products: Väska - a multifunctional detachable backpack, and Sävet - a sweat pads.