Jamhuri Wear is a lifestyle brand, launched in New York City in 2003, with headquarters in Nairobi, Kenya. "Jamhuri", which means "Republic" or "Free State" in Swahili, describes the 54 African nations that the company proudly embodies. Recently Jamhuri Wear has reached mainstream culture in the United States on account of popular entertainers wearing the brand, such as Akon, Damian Marley, K'naan and Tom Morello of Audio Slave. Hip-hop mogul Jay-Z has often been seen wearing the label, notably during his UN-backed Global tour in Tanzania and during his Mega performance at the Live 8 concert in Philly with Linkin Park. In Europe and Africa itself, the brand has been promoted and furthered by homegrown Kenyan rap star Wawesh. Jamhuri Wear has also been featured in reputable fashion publications including Vibe, XXL, Complex magazine, Blow and Stuff magazine.