Vision: an ethical marketplace where buyers and sellers trust each other. Mission: to be the leader in advancing marketplace trust. BBB helps people find and recommend businesses, brands and charities they can trust. Better Business Bureau (BBB) serving the Heart of Texas serves over 100 counties through its employees in Austin, Bryan-College Station, Corpus Christi, Ft. Worth, Midland-Odessa, San Antonio and Waco. BBB provides free BBB Business Profiles on local businesses to help consumers make wise purchasing decisions. Visit us online at BBB.org.