IMMERSIVE MEDIA LAB MISSION: The Immersive Media Lab is an antidisciplinary collaborative that researches within emerging technologies at the University of Wisconsin - Milwaukee. Our research aligns the spheres of science and humanities through the lens of creativity. We investigate and promote sustainable options for our shared future. IMMERSIVE MEDIA LAB VISION: We believe creativity, communication, critical thinking, collaboration, and courage are the characteristics that form citizens ready to confront the challenges of the 21st century. The future of human experience will occur in the convergence of technologies around immersive media. We see creativity, which is the bridge between the humanities and science, as fundamental to investigating emerging technologies and their implications. We anticipate a fluid movement between reality and information, and this will propel humanity to the fourth machine/information age. We predict that the pace and scale of society will change as it has with prior technological phase shifts, and this demands new modes of sharing experience. We foresee a need for intrinsically motivated growth to occur in spaces where one's diversity of heritage, academic and cultural perspective fuel critical thinking. We envision globally networked classrooms where collaborative learning within growth-based evaluation models spur life-long curiosity.