WHAT IS CUSP? IT’S A GOOD CAFÉ READ CUSP is a national quarterly magazine about design, people and business, presented intelligently as an inspiration for the curious. We approach publishing from a content-specific point of view, where content forms design, not the other way around. We tailor the design of each story to reflect and further the content. CUSP is unique in that it successfully blends print with online offerings, as well as skillfully blending content with advertising. CUSP is for readers who enjoy New Zealand’s great coffee culture, and who value the physical magazine experience. Using QR Code technology throughout CUSP, this magazine will be changing the reader into a customer, then and there, an important aspect of innovative advertising. DISTRIBUTION AND SUBSCRIPTIONS Printed in Auckland, CUSP magazine will be freely available in busy cosmopolitan cafés located in New Zealand’s top 6 urban hubs: Auckland, Hamilton, Wellington, Christchurch, Dunedin and Queenstown. Subscriptions available. DISTRIBUTION BREAKDOWN — 40% Auckland — 15% Wellington — 15% Christchuch — 10% Hamilton — 10% Dunedin — 10% Queenstown CUSP magazine is created and published by Verve Magazine Ltd. Verve Magazine has been in business for 10 years, is a member of the Magazine Publisher’s Association New Zealand, and has been audited by Nielsen. Published 4 times a year: June, September, December and March.