There are so many screens. There are so many new channels to receive information. Our purpose is to increase weather awareness in the general public through many of these new channels, including our website, our YouTube channel, and various other social media platforms. We believe that as our world moves into an increasingly digital environment, that emergency information must be disseminated quickly and efficiently through the most popular of social media platforms. We also believe that a community of weather enthusiasts is important to the overall weather community, as networking is one of the most critical parts of engaging the weather. Nathan Snyder, our YouTuber, regularly produces weather forecasts, and also livestreams severe weather events, delicately balancing weather analysis and storm chasers. His information is critically beneficial to the public, and is an integral part of our brand. As our brand works together to bring the weather from the scientist to the commuter, we fulfill our duty to bring people together and benefit humanity.