Every jewelry designer and brand is following Tiffany for best practices. The brand is iconic and infinitely recognizable. That little blue box alone is enough to make a jewelry lover swoon! The brand website honors the brand equity they’ve built over the years, starting with the color palette that signals “You’re at Tiffany & Co.” right from the get-go. To add to the online “luxury” experience, Tiffany.com offers a concierge service along with guides and advice to make selecting the perfect gift a breeze. From high-end home products to personalized milestone gifts, Tiffany & Co. deliver a trusted, luxury experience both offline—and on.