Bates Sercon provides and executes ‘Intelligent Activation’ solutions for brands across categories. We deliver value on the strength of superior consumer insights, engaging ideas, deeper understanding of touch points, appropriate use of digital ,and tracking and measurement tools. We are driven by a team which strives to do everything small and big, excellently. We are a WPP company and have operations in India and South East Asia. INTELLIGENT ACTIVATION Using Intelligent Activation, we deliver insightful, best in class experiences to your consumers, both in the B2B and B2C segments. B2C : For FMCG, Durable, Telecom and BFSI brands, we help in leveraging key touch points to make consumers and trade interactions work harder and better. With our Pulse SuiteTM, we track and measure these experiences. We plan and execute large scale promotions, events, retail merchandising, sampling and counseling, and trade incentive programs. B2B : For IT brands, we facilitate customer/ prospect dialogues and generate demand through product experiences, discussions and forum management. We plan and execute online and offline direct mailing campaigns, seminars, business events and CRM programs.