The Young Agency (TYA) is a public relations and advertising student-run organization in the Hong Kong Baptist University under the Department of Communication Studies. Founded in 1974, TYA is formed and managed by the final year PR and Advertising & Branding students. Modelling the structure of a typical PR and advertising agency, TYA handles externally commissioned projects which allow students to gain practical experience through project planning and execution. Some of our previous clients include Mindshare, Johnson & Johnson Acuvue, Market Place by Jasons, Timberland, and Budweiser.