BOCCONI WINE STUDENTS CULTURE CLUB A NON-PROFIT Student Association with more than 400 members. The mission is to create information in an asymmetric market - Wine. The associates have the chance to participate in various events such as tasting, conferences, fund-raising galas. Our objectives are: - to reasonably inform the consumers in the market - to give the chance to producers with lack of marketing infrastructure to gain access to customer base -to create order in a market where the fundamentals have to still be defined