Häagen-Dazs have been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. We set our own trends. And our own standards. We used only the highest quality to change the way people thought about ice cream. That’s where Häagen-Dazs started, and what we stand by today. That means the best ingredients, for the ultimate flavour. Because everyone deserves to experience a spoonful of pleasure.