A new approach to a problem. To have no idea about why a great wine isn’t appreciated so much; why an historical familiar cellar isn’t successful as expected; why some competitors are present on potentially rich market and others (maybe producing better and cheaper wines) not. For sure a problem that every small cellar, sooner or later, will face in a future (and present) of global and hyper-connected markets. The solution for small/medium cellar is to approach countries and customers worldwide, with vision and instruments typical of big companies. That’s what markets are looking for, that’s the solution for who want to be present on markets. To live in the past without paying the consequences is less and less possible. Italian wine’s artisan have to be professional and efficient like the bigger competitors. Benefits are a lot. One above all: savings. Time (to get straight to the target without making it by attempts). Money (attempts cost a lot). Mood (the frustration of never make significant progress). Arrive earlier and better to the objectives set for efficiency and sales. I'm specialized on Japanese and Asian markets. Interesting? For more info and details bosticcorob@yahoo.it