The Argenti family is back in the industry of which father Patrick is a 30-year veteran. With vast and varied experience in both public and private label design, Patrick, whose fashion empire reached annual sales of $110 million in the ‘90s, knows the micro and macro of nurturing a clothing line—right down to hiring supermodel Paulina Porizkova for several of Argenti’s print advertising campaigns. Placing priority on his clients’ bottom-line, Patrick developed “the magical price point,” a midpoint between a garment’s original price and end-of-season sale price. By providing this savings up-front, Argenti sold a high volume of merchandise and built a loyal following of both buyers and consumers. Argenti is young, romantic, and above all, distinctly different—dresses with unique silhouettes, original prints, and showpiece detailing that all women who love color will want to own. Argenti dresses (all of which were created using the cutting-edge, environmentally friendly AirDye® technology), start with artisans in Como, Italy, who imagine the vibrant prints. Argenti is committed to filling the wide-open market for beautifully designed, environmentally-sound womenswear at the “magical price point.” The range of day-to-evening, casual-to-cocktail dresses strike a balance between timelessness and the trends with close attention to tailoring and fit. Retailing between $100-$120, there is no better value for such sartorial synthesis of old-world artistry and modern-day style.