Stacie Ree began with a mission to create awareness around mental health, specifically suicide prevention. Stacie Annette was an outgoing and passionate caregiver, and with her loss, her cousin whom she affectionately referred to as "Ree" decided that her life should continue to have a purpose. Stacie Ree was born, and introduced a customized sneaker full of color and life in honor of Stacie. From that shoe launch, a social media presence was born and the mission took on new life. Stacie Ree still designs shoes for purpose, but now primarily focuses on social media outreach to those in crisis.