For more than 100 years, Better Business Bureau has helped people find businesses, brands and charities they can trust. Our Vision: An ethical marketplace where buyers and sellers trust each other. Our Mission: BBB’s mission is to be the leader in advancing marketplace trust. We do this by: -Setting standards for marketplace trust -Encouraging and supporting best practices by engaging with and educating consumers and businesses -Celebrating marketplace role models -Calling out and addressing substandard marketplace behavior -Creating a community of trustworthy businesses and charities