Marca Ativa is the result of a dream and a wish that materializes. Created and founded by Patricia Pêcego, journalist and communication and engagement specialist, with almost 30 years of experience working in the areas of organizational communication, advocacy and social responsibility of large companies in the chemical, food and health sectors. Patricia decided it was time to take a new path to expand her performance and impact, combining her experience with the recycling of concepts and the new learnings that she absorbed in an immersion carried out in the last year, more specifically focused on the areas of innovation and sustainability, also deepening the knowledge about the Brazilian ecosystem of start ups, micro, small and medium companies, as well as impact businesses, named sector 2.5, in addition to third sector organizations, where she has always had indirect operations. Marca Ativa works with customized solutions, co-created with customers based on a scenario analysis, mixing sustainability, innovation, communication and engagement concepts, to leverage results more quickly and in a sustainable manner.