Hawkes Bay Born... And Proud <3 began from a Facebook Like page in 2008 and has an astonishing amount of likes of 10,194. The Facebook page was developed to positively promote Hawkes Bay to tourists coming to Hawkes Bay, ex locals and residents and also current locals and residents. Hawkes Bay Born... And Proud <3 posts many things on their Facebook Page such as developments to Hawkes Bay, to date the William Nelson Park, Hastings, MTG Hawkes Bay, Napier, Napier Hospital, Napier; upcoming event information (Hawkes Bay Born... And Proud <3 receives an estimated of 20 event advertisements per week); photographs from well-known events such as Art Deco Weekend; Breaking News; Press Releases, things of interest such as tourist blogs to Hawkes Bay or well-designed YouTube videos and the list goes on. Hawkes Bay Born... And Proud <3 aims to cater for all age groups of their audience and have began the developments of a Website and YouTube channel.