James Bond, Red Adair and Neil Armstrong all showed us what a proper watch can do. Through our history, in the pop culture, at the sports arena and in the great film classics, the wristwatch has played both supporting roles and leading roles. The watch is just as important to us men with ordinary lives, without a film role in sight. Are you fascinated by tiny gears and millimetre mechanics? Do you like to look your best? Do you ever glance at people´s watch before you check out their shoes? Do you own a wristwatch? Do you ever wonder what time it is? Congratulations! This is your book. This celebration of high-end men's wristwatches is a collection of essays, timelines, and more than 250 color photographs. Aimed at collectors, watch enthusiasts, and anyone with an interest in fashion, the book ranges from in-depth looks at specific models, including classics and contemporary timepieces, to overviews of pilot's watches, diver's watches and other watches developed for various purposes. Short essays and timelines take a look at pop culture, including topics such as cars and watches, watches in space, watches in films, famous advertising campaigns, and celebrities and their timepieces. Learn about today's customized watches, smart watches and a watch that shows the time in words only. Featured watch brands include by Audemars Piguet, Omega, Rolex, IWC, Patek Phillipe, Hublot, Tag Hauer and more. The author also presents his top 10 list for the ultimate watch collector.