Never has customer experience been as critical as it is in today’s inter-networked world, where customers trust other customers more than anyone else. That’s why we launched India’s first experience design consultancy, 1+99. We feel that in a lot of categories, the experience is the ONLY differentiator. In others, it’s a key one. And yet, managing and exceeding stakeholder expectations needs hard work and executional excellence. Be it healthcare, retail, banks, hospitality, education, even B2B; just about any business which interacts with individuals/customers needs a specialist; a partner that works on your ‘experience’.