I am your colleague in developing new business pitches that match your capabilities with your customers’ needs. My fundamental belief is that a winning sales pitch is one that addresses a customer’s problem(s), does so in a way that is welcome and relevant, and uses capabilities as supporting evidence (rather than the main attraction). The formula is simple: approximately 60% listening, 25% asking questions, 15% recommendations. That’s right, the majority of my time will be spent on the receiving end of your “information dump,” and that is by design. Why? Because I firmly believe you know A LOT about your company, industry and customers. My job is to help you organize information, tease out the relevant facts, and identify the right connections between your offerings and your customers’ needs. My approach to consulting has delivered positive results for my clients. How? I help my clients see their businesses from their own customers’ perspectives. Customer needs are diverse: for every systemic, underlying problem, there are as many interpretations of it as there are customers. Once I have taken in the information, asked questions, and run them through my proprietary processor (my brain), I will provide you with a clear, concise recommendation. That recommendation will be the story that communicates a unique business case and value proposition to your prospective customer. So, if you are reading this skeptically, that makes you smart. Rather than analyze what I’ve said, why don’t you let me show you what I do? Consider this a standing invitation to reach out, tell me about your company, and send me a recent sales pitch for a complimentary (confidential) review. No, it won’t be as comprehensive as the “paid” version (I believe in freemium – it works) but it will give you a sense of my capabilities, their applicability, and the “before and after.” I am confident you will see the value and that it will lead to a mutually beneficial relationship.