The most effective way to build your business is to have people recommend you to others, which is known as “referral marketing”. By attending our weekly breakfast meetings, members learn how to market their non-competing businesses, effectively turning their fellow members into an extended sales force. Over time, getting to know the chapter members leads to the giving and receiving of referrals that turn into new business, as well as opportunities for collaboration between businesses. By using the services of fellow businesses, members learn what these businesses offer and become comfortable recommending them to people they know.