Advertising has always been a part of any successful company’s growth plan.Anyone can log in to Facebook Business Manager and blunder about aimlessly. In some ways it’s great that parts are so accessible. To throw your money at social media sites and hope to pick things up along the way isn’t clever. You will only make these sites rich and lose your own money. Advertising needs expertise. It needs experience. And it needs a strategy. With 15 years of driving profits and elevating brands around the world, the marketing specialists at Reese have taken advertising solutions to a new level. All brands wish to improve their brand awareness, their business growth, their traffic and more. We have refined the process to four crucial steps. Consultation We use our understanding of consumer behavior to calculate which demographics hold targeting potential. Our research is initially broad and ambitious, leaving no stone unturned. We generate relevant insights to create hypotheses on how to stand out in the market. Strategy Our first actionable vision is put forward. We start to mold our all-angles approach into a cohesive plan on how to turn the concept into a solution. Small-scale testing is used to gauge a starting direction and to set initial campaign objectives. Creative We prepare our first mass rollout. The data from our initial test run is used to refine and optimize any possible variables to make them certainties. A plan is pre-created to analyze and adjust advertising to any patterns and data as soon as it is generated. A perpetual escalation of knowledge and targeting accuracy means brand objectives are being accelerated towards from the first moment. Optimization As conversions start to ramp up, the original roadmap is examined and cross-referenced with the observed consumer behavior. Any final tweaks are applied to ensure a maximum Return on Investment. New opportunities and other additional routes are looked at, with the view of reinvesting some of the profit.