Traffic is the one number a marketing leader already watches every week, so a conversation that starts there starts on their ground. The connector gives you that number with its base and its date attached, which is what keeps the outreach honest: you can say “more people are finding you” and mean it, and you cannot accidentally claim a spike from last week when the reading is from June, because the prompt tells you. Running it inside Claude means the whole list is checked in one call, the accounts with no movement stay visible so you can judge the list as well as the hits, and nothing is spent on a contact until you have decided the account is worth one. Every signal is sourced under Lusha’s data methodology and compliance framework.
FAQ
What counts as a website traffic increase?
A rise in a company’s estimated monthly website visits against its historical average. The signal carries the change rate, the historical average, last month’s visits, and the reading date. It does not say which pages or channels drove the change.
Why show visit numbers and not only the percentage?
Because the same percentage on a small base and a large base describes two different companies. The base tells you whether you are talking to a team that just started getting found or one managing a large audience with a new spike.
How fresh is the data?
It depends on the refresh cycle of the signal. In the live run the newest reading was 84 days old. The prompt reports the newest date and warns above 45 days. Use the direction of travel in outreach, not a claim about a specific week.
Who is the buyer for this signal?
The marketing or revenue leader who owns inbound: CMO, VP marketing, head of demand gen, or RevOps. The signal describes their number, and the pitch is about capturing what growth brings in.
Does this spend credits?
Signal reads cost 1 credit per event returned, plus the batch identification. In the live run, 25 domains cost 6 credits. account_usage runs first at zero credits and the prompt stops under 50. No contact preview or reveal runs in this play.
Can I combine it with other signals?
Yes. Run the same list against itSpendIncrease and surgeInHiringByDepartment (Marketing) and work the accounts that fire on two or three. The stacked signals play does this in one pass.