When you’re building a sales efficiency platform, data accuracy isn’t optional. It’s proof.
Frank Breen leads sales at Revium, an AI-powered platform that consolidates seven sales tools into one interface. Built by salespeople frustrated with traditional tools, Revium helps teams prospect, personalize outreach, and close deals faster.
But there’s a problem when you’re selling sales tools: your own prospecting needs to work flawlessly. You can’t pitch efficiency if your emails bounce. You can’t demonstrate value if your contact data is wrong.
Before Lusha, Revium struggled with exactly that. Poor data quality. Invalid entries everywhere. Low accuracy rates that killed pipeline velocity. And vendor support that disappeared when they needed it most.
We were struggling with poor data quality, experiencing low accuracy rates and countless invalid entries, which severely hindered our sales efforts. After facing inadequate support and frustrating service issues, we realized we needed a more reliable partner.
So Frank did what any Head of Sales should do: he tested everything. Six different data providers. Rigorous audit. Measured email accuracy. Counted valid entries. Checked phone accuracy.
Lusha won. Not close. By far.
The result: 95% email deliverability. 72% phone contact rate. $85K in annual savings by replacing their intent vendor.
We compared six different providers, and Lusha came out by far and large better than anyone else. Both on the number of emails found and valid emails—it was an easy decision to make.
When your entire business depends on proving sales tools work, your data can’t be average. It has to be demonstrably better.
The GDPR compliance requirement
Revium is based in Dublin. They prospect into the U.S. and UK. That means GDPR compliance isn’t negotiable—it’s legally required.
Finding a reputable data provider was a priority. We explored several options, but many that claimed to be GDPR compliant didn’t meet the standards. Lusha’s strong reputation in the market gave us confidence in their compliance, which is essential as we prepare for a more extensive outreach in 2025.
Most providers claim GDPR compliance. Few actually deliver it properly. The difference matters when you’re prospecting internationally and need to trust that your data sourcing follows regulations.
Lusha’s reputation for genuine compliance gave Frank the confidence to move forward. Not just marketing claims. Proven track record.
When you’re planning significant expansion into new markets, you need a partner whose compliance is as solid as their data.
Why five other providers lost
Frank didn’t just try Lusha and hope it worked. He ran a formal audit.
Six providers tested. Same criteria for each. Measured on the metrics that actually matter: number of emails found, percentage of valid emails, phone accuracy, and vendor responsiveness.
We compared six different providers, and Lusha came out by far and large better than anyone else.
Lusha won on both volume and quality:
- More emails found than competitors
- Higher percentage of valid emails
- Better phone accuracy
- Support that actually responded
The decision wasn’t difficult. When one provider clearly outperforms five others on every metric you care about, you pick that one.
95% deliverability with near-100% accuracy
Since switching to Lusha, Revium’s outreach metrics speak for themselves.
Email deliverability: 95%
We achieved 95% deliverability with Lusha, and that’s close to 100% accuracy. The only gap we see is the occasional spam hit, which is on us, not the platform.
95% deliverability means your sequences actually run. Your campaigns reach inboxes. Your sales team isn’t burning time on bounced emails or invalid addresses.
The remaining 5%? Spam filters that have nothing to do with data quality. That’s on email warmup and sending practices, not bad contact information.
Phone accuracy: 72% contact rate
Phone accuracy has been brilliant. I’ve seen a remarkable 72% accuracy rate in my outreach efforts, with 50% voicemail hit rates, 18% answered calls, and a 4% interest rate from those calls—solid numbers for us.
72% contact rate. That means when Frank’s team dials, they reach the right person nearly three-quarters of the time.
50% reach voicemail (which allows for follow-up). 18% get answered live. 4% express immediate interest.
Those aren’t aspirational numbers. Those are actual conversion rates from verified data.
The $85K replacement nobody expected
Revium implemented Lusha for prospecting. Better emails, better phone numbers, cleaner workflows.
Then they discovered something else: Lusha’s built-in intent features worked better than the separate intent vendor they’d been paying $85K annually to use.
We’ve predominantly used Lusha for prospecting. The built-in intent features and data accuracy made it a no-brainer to replace other intent vendors, which were costing us $85K a year.
That replacement wasn’t planned. It just became obvious. Why pay $85K for intent data when Lusha’s technology usage tracking and intent signals deliver better results as part of the platform they already use?
The technology usage section in Lusha has been a game-changer. We’ve integrated it with HubSpot and GA4, which lets us get really granular with prospecting and track attribution effectively.
Integrated with HubSpot and GA4. Granular prospecting. Proper attribution tracking. All included.
$85K saved. Better data. One less vendor to manage.
What “better than anyone else” looks like
When Frank says Lusha won “by far and large,” these are the results he’s talking about:
95% email deliverability (near-100% accuracy)
72% phone contact rate
50% voicemail hit rate
18% answered call rate
4% interest rate from cold calls
$85K annual savings from replacing intent vendor
GDPR-compliant data for international prospecting
HubSpot and GA4 integration for attribution
Those aren’t isolated wins. That’s a complete data infrastructure that works across the entire prospecting workflow.
We achieved 95% deliverability with Lusha, and that’s close to 100% accuracy.
When you’re selling sales tools, your prospecting has to work perfectly. Your demos need to convert. Your outreach needs to demonstrate the efficiency you’re promising customers.
Revium tested six providers to find data they could trust. Lusha won because the numbers proved it worked better than everyone else.
Not through flashy features or aggressive sales tactics. Through measurably better accuracy in a formal audit.
That’s the standard data should meet. Most providers can’t. Lusha did.
