XGrowth Jumps From 0 to 50% Connect Rates, Using Lusha

with Shahin Hoda Founder

Meet xGrowth

xGrowth is an account-based marketing agency with a focus on helping B2B tech companies attract and convert more customers. Born out of Melbourne, Australia, XGrowth helps B2B technology companies build a revenue-focused growth engine, so they can predictably engage new prospects and turn them into customers. Additionally, through a combination of content and visibility strategies, XGrowth helps their clients to establish themselves as thought leaders in their space. XGrowth lets you focus on the most important prospects and accounts, and close them one after the other.

xgrowth.com.au

Number of employees

10 - 50

Main industry

Marketing and Advertising

Industry tags

  • Growth Hacking
  • SEO
  • Web Design
  • Social

Founded in

2017

Annual revenue range

Privately Held

Headquarters

Melbourne, Victoria

Country

Australia

Social media

Decision-makers reached before Lusha

of decision-makers reached, thanks to Lusha

One word you’d use to describe Lusha: “Superpower”

The Challenge:

Shahin and his team were unable to reach any decision-makers.

The Solution:

Lusha Extension gives Shahin and his team the ability to direct dial decision-makers and close deals.

Lusha helps Shahin reach decision-makers, not switchboards

Shahin Hoda is the founder of xGrowth, an account-based marketing agency with a focus on helping B2B tech companies attract and convert more customers. Shahin and his team use Lusha Extension to get the direct mobile phone numbers of their decision-makers, so that they can pitch their marketing plans to prospects, “Everyone wants the ability to reach decision-makers via their direct phone number and Lusha makes it happen.

Without Lusha, reaching out to prospects was difficult for Shahin and his outbound sales reps., “Before Lusha, it was a minefield to reach decision-makers. Now it’s easy to grab their attention.” Shahin talked about the barriers he and his team faced when attempting to reach his prospects before using Lusha, “Previously we’d have to go through gatekeepers in order to reach decision-makers, which was a very unsuccessful process.” This was even more difficult for Shahin and his team because they develop highly tailored and time-consuming pitches as part of their outreach process. “Each campaign we create is customized to the organization we’re going after.” Thanks to Lusha, Shahin and his team are able to “pitch their customized campaigns to large-numbers of decision-makers who were previously unreachable.”

“Before Lusha we were not able to reach decision makers and we were getting no numbers. With Lusha we now reach 40-50% of the decision makers we want to reach.”

Shahin says that before Lusha Extension, he and his team were able to find zero prospect mobile numbers, “Before Lusha we were not able to reach decision makers and we were getting no numbers. With Lusha, we now reach 40-50% of the decision makers we want to reach.” Now thanks to Lusha, Shahin and his team are able to pitch their ideal prospects and start converting them into paying accounts.

“Everyone wants the ability to reach decision-makers via their direct phone number, Lusha makes it happen.”

When the competition went head-to-head, Lusha was the clear winner

During the decision-making process, Shahin experimented with a few different prospecting tools, comparing them head-on. Shahin and his team chose Lusha in favor of the competition because of, “the simplicity, and how well it integrates with LinkedIn.” Shahin was impressed with how seamless acquiring contact details with Lusha was. He says, “We chose Lusha because of how comfortably and easily we could extract the data.” On top of it all, Shahin appreciates how flexible Lusha’s pricing plans are, “the monthly plans Lusha offered were a lot more suitable price-wise than the competition.”

“We chose Lusha because of how comfortably and easily we could extract the data.”

More business conversation = more sales

Shahin measures his outbound success through connect rates, which are counted every time Shahin or his team are able to speak with decision-makers. He says, “One of the main impacts Lusha has had on xGrowth, is the drastic increase in connect rates.” Higher connect rates means Shahin and his reps have more business conversations and close more sales. Ultimately, Shahin’s success with Lusha Extension boils down to Lushas’ ability to connect Shahin and his team with decision-makers. Lusha provides Shahin and his team the opportunity to pitch their highly customized campaigns to their prospects, and close deals. “Lusha makes my life, and our sales team’s lives much easier.”

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