Champions leaving an account can mean churn—or pipeline. With the Lusha API, you can detect job changes in real time, enrich new contact details, and trigger outreach that turns every departure into a warm intro at a new company.
Every sales team has them: champions who love your product and push deals forward. But when they switch companies, you risk losing momentum—or worse, losing the account entirely. With the Lusha API, you can automatically detect champion job changes, enrich their new details, and trigger the right outreach. That means defending your current customer base while unlocking new opportunities.
Why champion job change alerts is critical
- Account risk: champions leaving can weaken your relationship.
- Expansion opportunity: the same champion may bring you into their new company.
- Faster reactions: the first vendor to congratulate and connect often wins the next deal.
Automating job change alerts ensures no champion slips through the cracks.
How the workflow works
Workflow:
Monitor CRM contacts tagged as champions or power users.
Lusha API job-change signal detects when a contact leaves their current role.
Enrich new record with job title, company, and direct contact details.
Trigger Slack/CRM notification for assigned AE/CSM.
Auto-create outreach task or sequence (congratulations message, intro call).
Optional: protect old account by flagging at-risk relationship in CRM.
Result: Churn risk addressed early, while expansion opportunities are captured instantly.
The value for RevOps and Sales
- RevOps: standardized workflow for tracking and acting on job changes.
- CSMs/AMs: early warning system for churn risks.
- BDRs/SDRs: fresh entry points into new target accounts.
- AEs: warm intros from known champions accelerate new deals.
Example automation: Zapier recipe
Trigger: Champion record in Salesforce updated → role mismatch detected
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Action: Lusha API → enrich with new job/company data
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Action: Create new lead in CRM tagged as “Former Champion”
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Action: Notify account owner via Slack with new details
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Action: Auto-enroll new champion record into outreach sequence
KPIs to track
- Number of job changes detected per quarter
- Expansion opportunities created (pipeline from former champions)
- Retention rate for accounts flagged at risk
- Time-to-outreach after job change detected
Best practices for job change alerts
- Define who counts as a champion — don’t track everyone, only power users and advocates.
- Automate task creation in CRM so follow-up is never missed.
- Personalize outreach — congratulate, reference past success, and offer to replicate results.
- Use alerts for both defense and offense — protect current accounts, expand to new ones.
FAQ
Flag high-usage contacts, power users, or decision-makers in your CRM. Sync these to a champion-tracking workflow.
You can queue the contact for periodic re-checks. Champions often update their details on LinkedIn within days.
Yes. CS teams use it to protect accounts; sales teams use it to open new opportunities.
Ideally within 24–48 hours. A timely, personalized message dramatically increases response rates.
