ZoomInfo is a market leader in B2B sales intelligence, offering a vast database of company and contact information, enriched with intent signals, firmographics, and predictive analytics. It’s widely used by enterprise sales and marketing teams for its depth and integrations. However, many businesses find ZoomInfo too expensive, overly complex, or limited in global data coverage […]
ZoomInfo is a market leader in B2B sales intelligence, offering a vast database of company and contact information, enriched with intent signals, firmographics, and predictive analytics. It’s widely used by enterprise sales and marketing teams for its depth and integrations. However, many businesses find ZoomInfo too expensive, overly complex, or limited in global data coverage — especially for leaner sales teams or SMBs.
If that sounds like you, this guide is here to help. Below, we’ll cover 10 of the best ZoomInfo alternatives and competitors in 2025.
10 Top Alternatives to ZoomInfo for Sales & Marketing Teams
1. Lusha
Lusha is a great ZoomInfo alternative if you’re looking for more full-funnel capabilities — from prospecting to outreach. Lusha is a sales streaming platform that grows your pipeline by providing an endless stream of AI-based recommended leads, all matched to your ICP – so you can focus on just selling.
Best Features:
- Verified Data – First-party, proprietary, and fully verified.
- Ease of Use – Plug-and-play setup, no learning curve.
- Fast and friendly support team.
- Smart AI Recommendations – leads matched to ICP automatically.
- Dynamic AI Playlists – Prospect lists that grow and update on their own.
- Hands-Free Outreach – Automate entire outreach sequence.
- Integrations – Works smoothly with Salesforce, HubSpot, Outreach, and more.
- Compliance – Fully certified: GDPR, CCPA, SOC 2, ISO27701.
- Real-Time Buying Signals – Instantly spot high-intent prospects with built-in job changes and intent alerts.
- AI-Powered Alerts – Stay ahead with intent, tech stack, and role change notifications.
- No Hidden Costs – Clear, transparent pricing with everything included.
- Chrome extension for LinkedIn prospecting
Pricing:
Lusha offers a Free plan for individuals, with Pro, Premium, and custom Enterprise plans available. Pricing is user-based and scales with usage and integrations.
Lusha vs ZoomInfo: Who is better?
Lusha is better for teams that want fast, reliable data without the learning curve or bloated costs of ZoomInfo. It’s ideal for SMBs, mid-market, and even large sales teams looking to scale intelligently and compliantly.
See how Zoominfo compares to Lusha.
2. Apollo.io
Apollo.io is a strong ZoomInfo alternative for sales teams that want built-in outreach functionality alongside contact data. It combines a large B2B database with email sequences, task automation, and CRM syncing — all in one tool.
Best Features:
- 270M+ contact records
- Email sequences and call automation
- LinkedIn Chrome extension
- CRM enrichment and task automation
Pricing:
Free plan available with daily credit limits. Paid plans scale based on user count and features.
Apollo.io vs ZoomInfo: Who is better?
Apollo is better for teams that want a full prospecting and engagement platform. ZoomInfo may offer deeper company insights, but Apollo wins on flexibility and price.
3. Cognism
Cognism is a GDPR-compliant ZoomInfo competitor that’s ideal for companies operating in Europe or regulated markets. It offers high-quality, phone-verified contact data and strong coverage in EMEA.
Best Features:
- GDPR and CCPA-compliant B2B data
- Human-verified phone numbers
- Intent data powered by Bombora
- CRM and sales tool integrations
Pricing:
Custom pricing based on geography, team size, and features. No free plan available.
Cognism vs ZoomInfo: Who is better?
Cognism is better for European outreach and compliant sales prospecting. ZoomInfo has stronger US intent data, but Cognism leads in EMEA.
4. UpLead
UpLead is a more affordable ZoomInfo alternative for SMBs and lean sales teams. It focuses on verified data and a clean user experience, making it ideal for simple, accurate list building.
Best Features:
- Real-time email verification
- Technographic and firmographic filters
- CRM and Zapier integrations
- 95%+ claimed data accuracy
Pricing:
Free trial available. Paid plans are credit-based and scale monthly.
UpLead vs ZoomInfo: Who is better?
UpLead is easier to use and more transparent, but it doesn’t offer the depth of ZoomInfo’s platform.
5. SalesIntel
SalesIntel is a ZoomInfo alternative known for its human-verified data and intent signal integration. It’s geared toward B2B sales teams in North America who prioritize phone accuracy and deliverability.
Best Features:
- Human-verified contact and company data
- Bombora-powered intent data
- Enrichment and technographics
- CRM and email automation integrations
Pricing:
Custom quotes only. Based on usage volume and features.
SalesIntel vs ZoomInfo: Who is better?
SalesIntel offers better verification, especially for North American markets. ZoomInfo is stronger in ecosystem tools.
6. LeadIQ
LeadIQ is a streamlined ZoomInfo competitor for SDRs and reps who prospect on LinkedIn. It focuses on real-time lead capture and CRM sync from LinkedIn profiles.
Best Features:
- Chrome extension for LinkedIn lead capture
- Verified emails and phone numbers
- CRM syncing (Salesforce, HubSpot)
- Campaign-level analytics
Pricing:
Free plan available. Paid plans scale with usage and team size.
LeadIQ vs ZoomInfo: Who is better?
LeadIQ is simpler and more rep-friendly, while ZoomInfo is built for data teams.
7. Hunter.io
Hunter is a ZoomInfo alternative focused exclusively on email finding and validation. It’s best for freelancers or small teams doing cold outreach on a budget.
Best Features:
- Domain-based email search
- Email verification tool
- Bulk email export
- API and Chrome extension
Pricing:
Free plan with limited searches. Paid plans scale based on monthly credits.
Hunter vs ZoomInfo: Who is better?
Hunter is much simpler but lacks phone data and enrichment. ZoomInfo is more comprehensive.
8. Clearbit
Clearbit is a ZoomInfo competitor focused on enrichment, real-time data, and website personalization. It’s ideal for marketing and RevOps teams focused on inbound.
Best Features:
- Real-time form and traffic enrichment
- Anonymous visitor identification
- Firmographics and segmentation tools
- Integrates with Salesforce, Segment, and Marketo
Pricing:
Custom pricing based on product modules and usage.
Clearbit vs ZoomInfo: Who is better?
Clearbit is stronger for inbound and RevOps use cases. ZoomInfo wins in outbound depth.
9. LeadFuze
LeadFuze is a simple and affordable ZoomInfo alternative focused on persona-based lead list generation. It’s great for small teams or agencies.
Best Features:
- AI-powered persona search
- Technographics and job title filters
- Bulk email finder and validation
- CRM and Zapier integrations
Pricing:
Paid plans only, based on monthly credit usage. Unlimited plans available for agencies.
LeadFuze vs ZoomInfo: Who is better?
LeadFuze is more affordable and easier to use, but lacks ZoomInfo’s analytics. If you’re building lead lists fast and don’t need predictive tools, it’s a decent option.
10. Kaspr
Kaspr is a LinkedIn-first ZoomInfo competitor that helps SDRs pull contact data directly from LinkedIn profiles. It’s simple, lightweight, and useful for social sellers.
Best Features:
- Chrome extension for real-time LinkedIn enrichment
- Phone number and email discovery
- Simple workflows and contact exports
- CRM sync available
Pricing:
Flexible credit-based pricing plans. Trial included.
Kaspr vs ZoomInfo: Who is better?
Kaspr excels for quick LinkedIn outreach but offers limited global coverage, whereas ZoomInfo provides more comprehensive, worldwide data.
ZoomInfo Alternatives FAQs
What is the best ZoomInfo alternative?
Lusha is the best ZoomInfo alternative overall — offering verified contact data, intuitive UX, and better value for money across sales and marketing teams.
Why do companies look for ZoomInfo alternatives?
Common reasons include high pricing, complex contracts, steep learning curves, and a need for more flexible or regionally-compliant data solutions.
What should I consider when choosing a ZoomInfo alternative?
Look at contact data accuracy (especially phone numbers), CRM integrations, pricing flexibility, usability, and whether the tool supports your team’s sales motion.
Which ZoomInfo alternative is best for small or mid-sized teams?
Lusha, Apollo.io, and UpLead are ideal for small to mid-market teams — balancing functionality, ease of use, and affordability.
Why is Lusha better than ZoomInfo?
Lusha is faster to onboard, easier to use, and more cost-effective — with strong data accuracy, verified phones, and CRM-friendly integrations that ZoomInfo often overcomplicates.
How accurate is ZoomInfo’s data?
ZoomInfo has a large database, but users frequently report outdated or unverified contacts, especially outside North America. Intent data quality can also vary depending on setup.
What should I consider before switching from ZoomInfo?
Audit what features you actually use, what you’re paying for, and whether your team needs predictive analytics or simply high-quality, verified contact data. If it’s the latter, Lusha is a more practical, efficient option.
