Automatically enrich new monday.com boards with verified company data using Lusha’s Company API and Pipedream. Every board starts complete, structured, and ready for your GTM workflows.
If you work in monday.com long enough—across sales, RevOps, CS, or marketing—you start seeing the same pattern repeat itself. New boards get created quickly: a rep opens a new account board, CS creates an onboarding board, marketing pushes in new leads, or the ops team models a new territory. Structurally, everything looks organized. But the moment someone opens the board and tries to take action, they realize that half of what they need is missing.
There’s a company name, but no industry. A domain, but no size or revenue range.
A team starts building workflows that depend on fields no one remembered to fill.
And over time, people compensate by copying data from LinkedIn or by building their own side spreadsheets—while RevOps keeps patching fields manually to keep automations alive.
Find Company with Lusha API on New Board Created from monday API template in Pipedream is designed to break that cycle, not with a one-time data push but with a repeatable motion that enriches every new monday.com board the moment it’s created. Instead of asking your team to work around missing firmographics, it gives Monday users complete, verified company profiles upstream—before any downstream workflow, automation, or pipeline depends on it.
This article walks through what the template does, how it actually behaves in production, and why pairing monday.com, Lusha, and Pipedream gives GTM teams a cleaner, more dependable way to work with company data.
Why incomplete monday.com boards slow teams down
Most GTM teams don’t lack data—they lack complete data. A typical monday board might contain a company name and a domain, but no clear sense of size, revenue, industry, location, or growth signals. On paper, the board exists. In practice, it doesn’t give anyone enough context to make a decision.
When this happens at scale:
- Sales reps hesitate before outreach, because they can’t tell whether the account fits their ICP without researching it manually.
- RevOps can’t rely on workflows or automations, because too many rules depend on fields that might or might not exist.
- Marketing struggles to segment and prioritize accounts without normalized firmographics.
- Customer success boards get inconsistent data, which later affects reporting, capacity planning, and forecasting.
Manual patching, exports, CSV imports, or “data cleanup sprints” fix the problem only temporarily. The moment someone creates new boards again, the gaps reappear. The real issue isn’t dirty data—it’s the lack of an ongoing enrichment motion that runs quietly in the background.
What the monday.com + Lusha + Pipedream template actually does
The Find Company with Lusha API on New Board Created from monday API template connects:
- monday.com, where teams create new account or project boards
- Lusha’s Company API, which returns verified firmographic data
- Pipedream, the workflow engine that orchestrates the logic
At a high level, the template follows a simple loop:
It listens for new monday.com boards created in your workspace.
When a new board appears, it extracts a company domain or name from the board’s initial fields.
It sends that information to Lusha’s Company API for enrichment.
It receives verified firmographic data—industry, size, revenue, location, and more.
It updates the monday.com board with complete company details.
Instead of relying on manual data entry or one-off enrichment projects, this workflow brings complete, accurate company context directly into monday.com the moment a board comes into existence.
Who this template is for
Because it sits at the moment when a new board is created, this template benefits multiple teams:
Sales reps and account executives
They get clear company context like size, location, industry from the first moment the board exists, which helps them prioritize and prepare outreach faster.
RevOps and Sales Ops leaders
They finally have predictable data hygiene. Routing, segmentation, and automation rules become reliable because all boards start with consistent firmographics.
Marketing teams
They gain better visibility into which accounts are entering the funnel and how they map to ICP segments, improving targeting, scoring, and campaign strategy.
Customer success teams
They onboard customers with full company visibility instead of partial details that get filled in only after the onboarding process starts.
If your monday.com boards regularly appear incomplete and if teams continually pause to look up company information—this automation removes friction where it starts.
Key benefits: from quick setup to dependable enrichment
1. Enrich every new board automatically, without manual input
The workflow triggers instantly when a new board is created.
No polling, batch delays, or intervention from RevOps.
A rep creates a board → Pipedream enriches it → the team gets a complete picture.
This upstream enrichment means every downstream automation—assignments, routing, SLAs, sequences—runs more reliably.
2. Verified firmographics where they matter most
The Lusha Company API returns:
- Industry
- Employee count
- Estimated revenue
- Location and HQ
- Domain
- Company name (standardized)
- Technology stack signals (when available)
- Funding context (when available)
Instead of generic or manually entered details, teams get standardized fields directly mapped into monday.
3. No wasted API calls on boards that don’t need enrichment
The template only processes boards that contain the expected company identifier field.
If a board is unrelated (e.g., an internal project board), the workflow simply skips it.
This keeps your Lusha usage efficient, intentional, and predictable.
4. A cleaner, more consistent monday workspace
Once enrichment is automated upstream:
- Your boards follow the same structure
- Company fields are normalized
- Reporting dashboards become more accurate
- Routing and scoring rules become more dependable
RevOps spends less time firefighting and more time improving workflows.
5. Scales with your team’s processes
Because it’s built on Pipedream, this template adapts to whatever your team needs:
- Use it only for certain board types
- Add conditional logic
- Trigger other systems after enrichment
- Feed enriched data into CRM or BI tools
It can remain simple or become the foundation of your broader data architecture.
How the template works, step by step
Here’s what happens inside the Find Company with Lusha API on New Board Created from monday API template:
1. Listen for new board creation in monday.com
Pipedream connects directly to the monday API and waits for the “new board created” event.
This trigger fires instantly and reliably.
2. Extract the company identifier
The workflow reads the board’s initial field values—commonly:
- Domain
- Company name
- A mapped “account” field
You control how your monday workspace stores company identifiers; the template adapts easily.
3. Call Lusha’s Company API
Using the extracted identifier, Pipedream sends a request to Lusha with:
- domain = example.com
- or company_name = “Example Inc.”
Lusha responds with full, verified firmographics.
4. Validate the returned data
The automation ensures the response includes usable information.
If no match is found, the workflow skips updates to avoid writing empty or incorrect fields.
5. Update the monday.com board
The enriched fields are written back into the board:
- Industry → Industry column
- Employee count → Size column
- Revenue → Revenue column
- HQ location → Location column
- Company name (normalized) → Name column
You decide the mapping so it matches your workspace naming conventions.
6. Repeat for every new board automatically
From this point on, every board starts complete, standardized, and enriched.
Practical use cases: where this template shines
Make inbound accounts sales-ready in seconds
If a form or lead source automatically creates monday boards, this workflow enriches them immediately, giving reps real context before reaching out.
Support outbound teams with clean, structured company data
Instead of searching LinkedIn before every cold outreach attempt, reps open a board that already contains industry, size, and revenue bands.
Stabilize routing rules and automations
When enrichment happens upstream, all your monday automations—from assignments to SLAs—become more consistent.
Clean up fragmented workspaces
If your monday system has grown organically, this workflow helps normalize new boards so they don’t inherit past inconsistencies.
How to get started
You do not need developer skills to use this template—just clarity on how your team models company information.
1. Confirm access and prerequisites
You’ll need:
- A monday.com account with permissions to create and update boards
- A Lusha API key for company enrichment
- A Pipedream account
- A consistent field where company data appears on new boards
2. Install the template in Pipedream
Open the Pipedream template link:
Find Company with Lusha API on New Board Created from monday API
3. Connect monday.com and Lusha
Authenticate monday
→ Authenticate your Lusha API key
→ Save the connection
4. Decide which boards should trigger enrichment
You can filter by:
- Board type
- Board name pattern
- Workspace
- Field availability
This ensures only the boards you want get enriched.
5. Map Lusha fields to monday columns
Match:
- industry → Industry
- employee_count → Employees
- revenue → Revenue
- location → Location
- company_name → Account name
Use the naming conventions your workspace already uses.
6. Test with a pilot board
Create a new board → watch Pipedream enrich it → adjust field mappings if needed.
Once you’re satisfied, let it run across your workspace.
From half-filled boards to enriched, ready-to-use monday data
When you combine monday.com’s flexibility, Lusha’s verified company data, and Pipedream’s automation engine, you move from incomplete, inconsistent boards to a workspace where information is complete from the moment a board exists.
Reps no longer pause to research.
RevOps trusts the data powering automations.
Marketing can finally segment with confidence.
CS gains visibility before onboarding even begins.
Find Company with Lusha API on New Board Created from monday API template is a simple but powerful step toward making monday.com a cleaner, more reliable operating system for your go-to-market team.
Get this template on Pipedream
Keep reading:
Lusha + monday CRM: keep every board enriched with verified data
Waterfall data enrichment: why streaming data beats static stacking
How one builder automated inbound lead qualification with Lusha’s API and n8n
FAQs
It enriches each new monday.com board with verified company data the moment it’s created.
No—unless you map overwrite behavior intentionally. You control exactly which columns can be updated.
No. It’s a no-code template.
Industry, size, revenue, HQ, and other firmographics.
No. The workflow updates the existing one.
Yes, this template is triggered by the “new board created” event.
Yes—use Pipedream filters.
The workflow skips enrichment and leaves the board unchanged.
Yes. monday, Pipedream, and Lusha all use secure API authentication.
