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Hubspot

Learn how to automate your workflows in an instant with Hubspot

CRM Built by Lusha

What is HubSpot?

HubSpot is a customer relationship management (CRM) platform used by marketing, sales, and service teams to manage contacts, track deals, and run campaigns. Its CRM sits at the center of a wider suite covering marketing automation, sales pipelines, and customer support, all built on a shared record of every contact and company a business talks to.

Lusha and HubSpot

The Lusha and HubSpot integration lets you push contacts and companies you find in Lusha directly into your HubSpot CRM, without leaving your Lusha workspace or exporting a CSV. Verified emails, direct dials, and firmographic data land in HubSpot the moment you export them.

Field mapping controls which HubSpot fields get populated on export, for both contacts and companies. Admins can also decide whether new records get created in HubSpot at all, and a built-in identifier checks for existing contacts and companies first, so you don't burn credits creating duplicates.

How to connect Lusha and HubSpot

You need admin access on both Lusha and HubSpot to set up the connection. From your Lusha dashboard, go to Settings, then Integrations, select HubSpot, and click Connect. You'll be redirected to sign in to HubSpot and authorize the connection. For full setup and field-mapping steps, see the Lusha and HubSpot integration docs.

Common use cases

01

Enrich inbound leads before routing

Enrich HubSpot form submissions with verified emails, direct dials, and firmographics before a rep ever touches the record. Example: "When a demo form is submitted, enrich the contact and route enterprise accounts to the senior AE."

02

Push verified prospects straight to HubSpot

Find contacts and companies in Lusha, then export them into HubSpot as new records without a CSV in between.

03

Prevent duplicate CRM records

Lusha's HubSpot identifier checks for existing contacts and companies before export, so your team doesn't create duplicates or waste credits re-enriching what's already there.

04

Keep company records current

Bulk enrich existing HubSpot companies with updated firmographic and technographic data as accounts grow or change.

05

Control what gets created in your CRM

Admins toggle contact and company creation independently, so HubSpot only fills up with the records your team actually wants.

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