New! Claude now connects directly to Lusha’s verified B2B data
 New! Claude now connects directly to Lusha’s verified B2B data

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Turn inbound leads
into pipeline

A form fill, a demo request, a site visitor. Lusha fills in the missing details, verified emails and phone numbers, and syncs every record straight to your CRM.
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What better inbound data gets you

+30-50%

form completions — ask for just an email, Lusha fills the rest

98%

email accuracy on verified contacts

< 2 seconds

from form fill to enriched — before intent cools

WEBSITE VISITOR TRACKING

Know who's interested before they fill out anything

Lusha matches anonymous site visitors to the company browsing, then surfaces the right contact there, so a rep can reach out while the visit is still fresh instead of waiting for a form that may never come.
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See who's checking you out, before they fill anything

FORM ENRICHMENT

Fill shorter forms, get more of them

Ask for just an email and Lusha fills in the rest, job title, company, and a verified phone number, the moment the form submits. Shorter forms mean more people finish them, enrichment means you don't lose the data by asking for less.
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Fill shorter forms, get more of them

CRM SYNC

Send every enriched lead straight to your CRM

No manual entry, no copy-paste, no rep hunting for a phone number before they can make the call. Every lead lands in Salesforce, HubSpot, or your CRM complete, deduped against existing records, and ready to work the moment it arrives.
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Send every enriched lead straight to your CRM

Inbound lead enrichment that works wherever you do

Lusha Workspace

Review, qualify, and route every inbound lead in one place, no switching tabs to check a score before deciding where it goes.

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Lusha Workspace

Lusha API

Trigger enrichment workflows from every form fill, so the record's complete before a rep or a routing rule ever touches it.

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Lusha API

CRM integration

Enriched, deduped, and routed straight to Salesforce or HubSpot, checked against existing records first so nothing doubles up.

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CRM integration

Claude and ChatGPT

Ask about any lead, get the record, the score, and a drafted reply, everything a rep needs before the call, in one answer.

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Claude or ChatGPT

Ready-to-run inbound plays

Automatically enrich leads in SalesLoft with Lusha

Automatically enrich new SalesLoft leads with verified contact data—so reps start outreach with complete, accurate information.

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Chat or demo request enrichment and Salesforce sync

Enrich chat and demo request leads in real time and sync them into Salesforce campaigns—automatically and accurately.

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Enrich CRM records with verified B2B data

Learn how to complete, update, and maintain CRM records using verified contact and company data. Improve routing, segmentation, scoring, prospecting, and reporting with a CRM enrichment workflow built on Lusha.

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FAQ

  • When a lead submits a form, Lusha’s API fires in real time and appends verified email, direct dial, job title, seniority, company size, industry, and tech stack to the record — before it hits your CRM. Connect Lusha to HubSpot, Salesforce, or your automation tool (n8n, Make, Zapier) once, and enrichment runs on every new lead automatically. No manual triggers, no batch delays.

  • Lusha integrates natively with Salesforce, HubSpot, Pipedrive, Zoho, and Monday CRM. For automation workflows, it connects to n8n, Make, Zapier, Outreach, Salesloft, and Slack. For AI-assisted outreach, connect via Lusha MCP to Claude, ChatGPT, or any MCP-compatible AI tool.

  • No. When Lusha enriches an inbound lead, it checks your CRM for an existing record first. If a match is found, it updates the existing record with verified data. If there’s no match, it creates a clean new one. Either way, your CRM stays clean.

  • 165M+ verified work emails at 98% accuracy (internal benchmark), and 86% phone accuracy across 280M+ verified contacts. Every record is validated across multiple independent sources and refreshed weekly.

  • Yes. Lusha is GDPR, CCPA, SOC 2 Type II, ISO 27701, and ISO 42001 certified. Opt-out requests are honored automatically, and enrichment never adds personal data from non-compliant sources.

  • Yes. Once a lead is enriched, Lusha’s ICP scoring layer maps it against your closed-won accounts and assigns a fit score. High-fit leads route to the rep queue, lower-fit leads go to nurture — automatically, before anyone touches the record. See how it works in the lead scoring play.

  • Yes. Ask for just an email address and let Lusha fill in the rest — title, company, direct dial, seniority, and firmographics. Teams that do this typically see a 30-50% lift in form conversion rate without losing the data quality routing and scoring depend on.

  • Job changes, promotions, funding rounds, hiring surges, and headcount growth — all checked against the enriched record automatically. If a contact just moved to a new role or their company just raised a Series B, Lusha flags it so your rep calls with a reason, not just a name.

Turn your next visitor into pipeline

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