Waterfall enrichment checks several data sources in sequence. If the first source has no match for a field, the next one is tried, until a confirmed value comes back or the sources run out. It raises coverage above any single provider without stitching vendors together yourself. Lusha’s version runs its own verified data first, then the providers you enabled, and charges only on a match.
Read the full guide to how waterfall enrichment works and what a miss should cost.







