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New! Claude now connects directly to Lusha’s verified B2B data

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Lead scoring built from
your closed-won deals

Lusha scores every account against the deals you’ve won, flags the ones showing a buying signal now, and scores inbound leads as they land.
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Score every account against your wins

What better scoring gets you

2-3x

higher conversion rate on ICP-fit accounts

15-20%

shorter sales cycles on Tier A accounts

80/20

Lusha tells you which 20% it is

ICP fit

Rank accounts by how much they look like your wins

Lusha matches firmographics, technographics, and lookalike patterns across 29M+ companies against your closed-won accounts and ranks by fit. Five wins are enough to find the pattern the slide deck missed.
Score with confidence

Signal Score

See which high-fit account just got urgent

Lusha layers hiring surges, funding and leadership changes onto the fit score, so an account with a live signal moves up the queue on its own. Two signals in 90 days count for more than one.
Spot the signal behind every score

Inbound scoring

Score the lead, then reveal the buyer

A form fill lands and Lusha enriches it, scores it against your ICP and returns the tier with the reason. On a high-scoring account, ask for the buying group and Lusha returns the decision makers, champions and end users, each with a score.
Close what fits, faster

Scoring that works
wherever you do

Lusha API

Call Signal Score or ICP Fit with up to 100 companies or contacts and get a score back for each, with the active signals.

Lusha API

Your CRM

Score a list exported from Salesforce or HubSpot, then push the ranked list back with your field mapping.

Your CRM

FAQ

  • Ranking leads or accounts by how likely they are to close, so reps work the best ones first. Lusha builds the score from three parts: fit against your closed-won profile, live buying signals at the company, and how recent those signals are. Every score shows the three parts.

  • Account scoring ranks companies. Lead scoring ranks people, usually inbound. Lusha does both from the same inputs; the account score carries the fit and signals, and a lead inherits its account’s score plus a check on the seat the person holds. Both start from an ICP filter. The API side of that, compared across six vendors, is in best API for ICP targeting and segmentation.

  • Yes. Give it five or more closed-won accounts and the lookalike model returns companies that match the underlying profile, headcount, industry, technologies, growth pattern, rather than the brand. The lookalike prospecting page covers how.

  • Signals refresh weekly, so a score built on signals moves as the signals do. Fit changes when the firmographics behind it change.

  • 26 signals: 24 at the company level, including funding, hiring surges by total, department, and location, headcount and IT spend changes, website traffic changes, and news on strategy, commercial activity, and leadership; and 2 at the contact level, promotion and company change. Signals are business events, framed as a position being filled or vacated where they concern people.

  • Yes. For any scored account, Lusha shows which decision makers exist and which have a verified email or direct dial on file. Revealing a contact costs credits; the preview does not.

     

  • Lusha operates under GDPR and CCPA and is certified under ISO 27001, ISO 27701, and SOC 2 Type II. How data is sourced and how individuals can opt out is on the Trust Center.

     

Work the accounts that look like your wins

Five closed deals in, a ranked list out.

Start for free