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Intelligence · Lead Prioritization

Work the accounts
most likely to close

Lusha ranks your accounts by fit, live buying signals, and what has worked for you before, then shows you who’s worth calling and how to reach them directly.

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Your list is built every day, with the reason on every row

What do I see when I open Lusha?

Your accounts, already ranked. Add a Target Profile to match who you sell to.

Why is this account at the top?

It fits who you sell to, and something just happened there. Both show on the row.

How does Lusha know what converts for me?

For accounts with access, it learns which of your leads became opportunities in HubSpot or Salesforce.

What each score tells you

Lead Score

Why is this account at the top?

Lead Score is the number that puts an account at the top of your list. It combines two things: how well the company matches who you sell to, and how much is happening there right now. Both numbers sit on the row, and the list refreshes every day.

Why is this account at the top?

ICP Fit Score

Does it look like who you sell to?

Tell Lusha who you sell to once, in ICP Hub: industry, size, countries, roles, or a plain sentence. Every account and contact gets a fit score from 0 to 1 against it. Admins share one profile so every rep works the same ICP. Shapes recommendations, not Search. Scores your own lists too, through the API or Claude.

Does it look like who you sell to?

Signal Score

Is something happening there right now?

Signal Score counts what just happened at an account: a new role, a promotion, a hiring push, IT spend going up, a funding round. A good fit that’s quiet ranks below a good fit that’s moving. The signal is also your opening line. Runs on any list, through the API or in Claude.

Is something happening there right now?

Predictive Score (BETA)

Will it turn into an opportunity?

Predictive Score is about your pipeline. For accounts with access, Lusha learns which of your leads became opportunities in HubSpot or Salesforce and scores each account from 0 to 100 on how likely it is to do the same. You can check the scores against what actually converted.

Will it turn into an opportunity?

Website Visit Score (BETA)

Who's on your pricing page right now?

Website Visits shows which companies are on your site, scored 0 to 100 as Hot, Warm or Cold. Click one and the people Lusha knows there are listed. Companies only, never the individual visitor. GDPR and CCPA aligned.

Who's on your pricing page right now?

Buying Group (BETA)

This account. Now who do I call?

The ranked list gets you to the right account. Buying Group gets you to the right person: who signs, who could champion it, who uses it every day, each with a role and a score. Ask for decision makers only if that’s all you need, then reveal from the same screen.

This account. Now who do I call?

FAQ

  • Lead scoring gives a record a number. Lead prioritization orders your day with it. Lusha does both: six scores you can read, combined into one ranked list that refreshes daily.

  • Anyone on the team can create their own ICP profile. Only admins can share profiles across the team — so reps get a consistent targeting strategy without having to set anything up themselves.

  • Yes. You can create multiple profiles for different segments, territories, or GTM motions. Each one generates its own scored daily list.

  • You’ll still get recommendations based on your team’s Lusha activity while you get set up. ICP setup takes a few minutes — your list updates as soon as changes are saved.

  • Every day. Your Home page shows a new ranked list each morning. ICP changes — like updating criteria or adding an exclusion — reflect in recommendations within minutes.

  • No. Scores and signals are visible for every lead before you reveal. Credits are only used when you reveal contact details.

  • Yes. Connect Salesforce or HubSpot and Lusha uses your closed-won data to sharpen scoring — surfacing companies that look like your best customers. You can also use your CRM to automatically exclude accounts already in progress, closed-won, or on your DNC list. It takes a few minutes to set up and the results show up in your next morning’s list.

See your first ranked list before you've built a single search

Nothing to set up. Included in every plan.