Who approves it
The senior person who signs off. Usually your first call.
Who fights for it
The person likely to push for it internally. Reach them the same week.
who lives with it
The person who uses it every day. They tell you if the problem is real.
NEW ACCOUNTS
OPEN DEALS
EXISTING CUSTOMERS
Open a company and choose Buying Group. Contacts appear sorted by role, ready to filter and reveal.
Send up to 25 companies in one request. Get the buying group for each, ready for routing or your CRM.
The contacts you reveal sync to Salesforce or HubSpot. Both integrations are included on every plan.
Ask for the buying group at one account or across your list. Each email and phone shows its cost first.
Single-threaded deals are risky. This prompt uses @Lusha in ChatGPT to verify your current contacts, map missing buying roles, and recommend who to bring into the opportunity next.
Rank the companies that hit your pricing page this week, drop the bots, and pull the buying group at the hot ones, in one Claude prompt.
Start the day with Lusha's ranked list, the decision maker at the top accounts and the signal to open with, in one Claude prompt.
The people at an account who take part in a purchase: who signs, who pushes it through inside the company, and who will use it every day. Gartner puts a typical B2B buying group at 5 to 16 people (May 2025).
A title search returns everyone with that title. A buying group gives you the account’s likely signers, champions and daily users, ranked by a score, so you start with three people instead of forty.
Yes. Filter to one role and you get only the people likely to sign. Every row also shows title, seniority and department, so you can check the role before you reveal.
No. The roles describe how each person fits a purchase at that account in general. To narrow it to your product, filter by department or seniority, or run it in Claude and say what you sell. The open opportunity play does this in one prompt.
In the Workspace, browsing the masked buying group is free and a reveal costs a credit. A person who holds two roles is charged once. Through the API or the connector in Claude and ChatGPT, each contact returned costs a credit, so set a limit per company. Emails and phones are billed at the rates on the pricing page.
The job change signal fires when a contact moves to a new company, and the promotion signal fires when they move into a new role. Rerun the buying group on that account to see who took the seat. The new champion play runs the whole check.
Yes. Connect Lusha from the Claude connector directory or the ChatGPT app directory, sign in, and ask for the buying group at any company. It uses the same credits as your Workspace. Setup steps are on the AI connectors page.
Yes, through the API or the MCP server. The agent can search, score and reveal contacts. It cannot send messages or add anyone to a sequence.
Yes. The Salesforce and HubSpot integrations are included on every plan, so the contacts you reveal sync to your CRM.
Pick an account and see everyone with a say in the deal, sorted by role.
